Our History Birthing a Kids Gym Franchise Concept

Our franchise has an interesting history. In 2004, Michael and Babz Barnett, parents of two young children, found themselves frustrated and disappointed in the variety and quality of kids gym programs for kids, in their hometown of Richmond, Virginia.

As busy parents, they spent too much time driving from place to place trying to fashion a rich set of experiences for their kids. And one day, that frustration bubbled over into the early ideas for a place where parents and kids could find a variety of gym, music and art programs under one roof.

They called it Romp n’ Roll.

Three things make Romp n’ Roll a premier kids gym franchise:

Our History
Birthing a Kids
Gym Franchise
Concept

Our franchise has an interesting history. In 2004, Michael and Babz Barnett, parents of two young children, found themselves frustrated and disappointed in the variety and quality of enrichment programs for kids available in hometown of Richmond, Virginia.

As busy parents, they spent too much time driving from place to place trying to fashion a rich set of experiences for their kids. And one day, that frustration bubbled over into the early ideas for a place where parents and kids could find a variety of gym, music and art programs under one roof.

They called it Romp n’ Roll.

Three things make Romp n’ Roll a unique franchise:

  1. Every world-class experience is exclusively focused on enriching the lives of their children ages 3-months to five years old. Romp n’ Roll isn’t a center for kids of all ages.
  2. A wide variety of activities, programs and classes can all be found under one roof; reducing wear and tear on parents and creating a safe, familiar place for their children to enjoy
  3. Our whimsical centers are joyful and professionally designed to stimulate and motivate children to have fun, socialize and learn new skills without feeling like they’re learning at all

Everything Tested Before Rollout

Activities, programs and play experiences are researched and tested in two company-owned locations before introduction to the Romp n’ Roll franchisee community as well as the detailed training we provide to all instructors.

Romp n’ Roll’s first location opened in October 2004, offering a variety of high-quality kid gym classes led by enthusiastic, well-trained instructors and held in a clean, safe, whimsical center.

Michael and Babz opened their second location in 2005, less than a year later, and awarded their first franchise in 2007.

Michael and Babz Appear on Shark Tank

In 2010, Michael and Babz were invited to appear on ABC’s reality show, Shark Tank. They turned down offers from two of the sharks, so they could keep 100% of ownership and thereby control the growth and quality of their promising kids gym franchise.

Romp n’ Roll Opens Doors in China

Romp n’ Roll granted a “Master Franchise” license to an investment group in China in 2009, deciding to take a pause in U.S. expansion, which resumed in 2015. Over 300 Romp n’ Rolls are now operating in China. Today, Romp n’ Roll has over 300 locations in the U.S. and China.

U.S. Expansion Now Underway

Romp n’ Roll is now expanding in the United States with a proven operational model. Each year, we plan to responsibly add 10 to 15 new franchisees to the Romp n’ Roll family over the next five years, scaling to between 80 to 100 new franchises.

Growth Timeline

Franchised Locations

Everything Tested Before Rollout

Activities, programs and play experiences are researched and tested in two company-owned locations before introduction to the Romp n’ Roll franchisee community as is the detailed training we provide to all instructors.

Romp n’ Roll’s first location opened in October 2004, offering a variety of high- quality classes led by enthusiastic, well-trained instructors and held in a clean, safe, whimsical center.

Michael and Babz opened their second location in 2005, less than a year later, and awarded their first franchise in 2007.

Michael and Babz Appear on Shark Tank

In 2010, Michael and Babz were invited to appear on ABC’s reality show, Shark Tank. They turned down offers from two of the sharks, so they could keep 100% of ownership and thereby control the growth and quality of their promising kids gym franchise.

Michael and Babz” Open Doors in China

Michael and Babz granted a “Master Franchise” license to an investment group in China in 2009, deciding to take a pause in U.S. expansion, which resumed in 2015. Over 300 Romp n’ Rolls are now operating in China. Today, Romp n’ Roll has over 300 locations in the U.S. and China.

U.S. Expansion Now Underway

Romp n’ Roll is now expanding in the United States with a proven operational model. Each year, we plan to responsibly add 10 to 15 new franchisees annually to the Romp n’ Roll family over the next five years, scaling to between 80 to 100 new franchises.

Growth Timeline

  • 2004 First Romp n’ Roll (VA) company-owned location opens
  • 2005 Second Romp n’ Roll (VA) company-owned location opens
  • 2007 Romp n’ Roll begins offering franchises
  • 2008 First Franchised location opens in Harrisburg, NC
  • 2009 China Master Franchise awarded
  • 2010 Shark Tank reality show appearance
  • 2018 Romp n’ Roll grows to over 300 franchise locations and two company-owned locations

Franchised Locations

  • 2008 Harrisburg, NC
  • 2009 Willow Grove, PA
  • 2012 Blacksburg, VA
  • 2015 Wethersfield, CT
  • 2017 Winter Garden, FL
  • 2017 St Petersburg, FL
  • 2017 Omaha, NE
  • 2018 China (300 locations)
  • 2018 Raleigh, NC
  • 2018 Orangeburg, NY
  • Late 2018 Mountain Island, NC
  • Early 2019 Falls Church, VA
  • 2019 Wilmington, NC
  • 2019 Bethesda, MD

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